The FIT BIZ Roadmap

Figure out what to build, who it’s for + how to talk about it clearly so it can actually sell.

A free step-by-step workbook for personal trainers who want to build something online but feel stuck deciding what to actually create first...

You probably do not need another business idea...

Maybe you’ve thought about:

1:1 online coaching
a membership
a group program
a challenge
a low-ticket product
workout programming

And every time you finally get an hour to work on your online business, you spend half of it wondering what you should be working on.

You start one idea, question it, post some random content, start a new idea...then back to the gym floor for your 5th client of the day, tired...

And suddenly you’re wondering if you picked the wrong offer, the wrong niche, or if the online fitness space is just too saturated.

You don't need more ideas...

You need to get clear on the one in front of you...

THAT’S WHAT THE FIT BIZ ROADMAP WILL HELP YOU DO....

You will work through 3 decisions that make EVERYTHING easier to kickstart your online business (cause I know the las thing you need is to make more decisions at the end of a 10 client day)

01- WHAT ARE YOU ACTUALLY BUILDING?

Get clear on the problem you want to solve, the result you want to help someone get, and the simplest offer that makes sense for both your client and your life.

02- WHO IS IT REALLY FOR?

Go beyond: “Busy women who want to get stronger.” And build a real-life picture of the person you’re talking to. Because when you understand that, your business starts feeling a whole lot less saturated.

03 - HOW DO YOU CREATE CONTENT SO PEOPLE ACTUALLY FEEL UNDERSTOOD (AND HIRE YOU)

You’ll learn how to stop posting vague content like: “Struggling with consistency?” And start creating messaging that sounds more like: “You miss Monday’s workout because your kid is home sick and suddenly decide the entire week is ruined.” The goal is to make your person think: “Oh shit. She gets me.” And then connect those real-life problems back to the thing you actually sell

This is for the trainer who:

Has 6 different ideas for what they could sell online and keeps bouncing between all of them (cause how the heck do you know?)
Finally gets an hour between clients to work on their online business, opens their laptop, spends 25 minutes deciding what to work on…
Knows exactly how to help a client when they’re standing in front of you on the gym floor, but struggles to turn what you know into messaging that makes someone online think, “Holy shit, she understands my exact problem.”
Keeps assuming the offer is the problem when it doesn’t sell right away, so you start thinking about changing the niche, creating something new, or scrapping the whole thing before you’ve really given it a chance.
Wants to stop guessing and finally have one clear offer, one specific person, and actual content ideas that connect the two.

FREE DOWNLOAD

Stop guessing what to build.

Get The Fit Biz Roadmap and start turning all of those ideas into one clear offer, one clear person, and content that actually connects.

Enter your email below and I’ll send the workbook straight to your inbox.

BY THE END, YOU’LL HAVE:

one clear offer to focus on
a much more specific ideal client
the main problem you solve
the result you’re helping them get
micro-specific moments you can turn into content
plug-and-play content prompts
your first three post ideas
and a clear 30-day focus so you can stop rebuilding your business every five minutes

Hi! I'm Naomi.

I burnt out on the gym floor so you don't have to.

After 8 years as a corporate gym trainer — back-to-back sessions, no margin, money stopping the second I did — I hit a wall so hard I couldn't ignore it. So in 2017 I took everything I knew about coaching and built an online business around my actual life. Within a year I had crossed six figures. It changed my life

Then the DMs started. Dozens of fit pros asking how. So in 2020 I built 1FITBIZ — and I've now helped 100+ personal trainers, fitness instructors, and health coaches stop trading time for money and start building businesses that pay them whether they're coaching or not.

I'm a mom of 2 girls, I geek out on marketing, messaging, and making content that actually sells. And I built Fit Biz University on one belief:

Your experience is your superpower. You just need the strategy to monetize it.

Once I made 3 specific shifts, my content started converting. Clients started DMing me. And I built a six-figure online business without going viral once.

These are the exact 3 shifts I'm walking you through in this challenge.