We start Tuesday, March 26th!
Instagram Essentials
Hey Fit Pro,
Say hello to the ONE social media program you need to have your audience sign up for your offers without a second thought
Learn *exactly* how to use Instagram to grow your business online, create crystal clear content, and increase your sales like “whoaaaa”
and in just 6 weeks you’ll know the EXACT strategy to have your clients become a LOBSTER with your offer (IYKYK)
I am SO ready to DO THISLet me take a wild guess..
At least once a day you want to throw your phone against a wall because using Instagram to GROW seems like it will never happen… Am I right?
You have a love-hate relationship with Instagram and find that more often than not, it's leaning towards 'hate'
And you’ve probably found yourself cycling through one or more of these thoughts every single day
- Why does it take me FOREVER to think about content ideas?
- I have nothing to say and my mind feels blank...again
- I have an idea for a piece of content but don't know how to actually turn it into a piece of content...
- What to focus on (CTA? Headline? Caption?)
- UGH I hate selling - it feels icky and people are probably thinking I'm pushy
- Why is this reel taking me 5 hours to make and I knowwww its only going to get 3 'likes' -whats the point!?
- My engagement is SO LOW, I truly want to throw my phone against the wall
But mainly: 😑 “WHY does everything feel so hard?”
I get it - It's frustrating to feel like you are spending SO much time and energy working on growing your community and getting new eyeballs on your page through Instagram only for your content to get a handful of likes. (or your clients biggest pain point)
You find yourself opening up your phone and have NO idea what to focus on…reels? Stories? A carousel?
- What do I say?
- Does this make sense?
- What do I share other than a workout or nutrition tips?
How do I CONNECT to my audience?
The truth is - the instagram landscape has shifted for fitpros
Long gone are the days where you could post a few workouts and have people sign up to work with you (ahhh those were the days….)
Because lotsa smart Fit Pros like you are using Instagram to grow their business and promote their services, it is more important than ever to understand how to create content that can cut through the noise and find your way onto your dream clients’ timelines.
The key to standing out and succeeding as a Fit Pro online? Creating content designed to CONNECT
… without spending all day filming your workouts, editing complicated reels, or creating carousels on canva.
And with a few key shifts to how you’re creating content, it’s completely possible to start connecting with your audience, having FUN on instagram, and watch the money roll in as dream clients start to notice you!
Imagine if ...
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You created the “SHE GETS ME” content and show up as a true LEADER - your audience coming to YOU over and over again as the expert
- You had a SIMPLE PROCESS for creating GOLD content in less time that not only increased engagement, also your sales!
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You feel energized about your business again because you’re no longer posting on the fly
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CONFIDENCE to show up and utilize all of the features of IG
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You connect daily with DREAM clients who you’re ready to literally spend an a day with outside business they are THAT perfect
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You KNEW the hours a week you’re spending on content are are spent DRIVING SALES and deeper
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You get EXCITEMENT from your community knowing they LOVE every piece of content you put out

What if...in just 6 weeks, you could go from hearing crickets when you post to people knocking on your DM door?
If your content isn't getting you likes, follows, or clients… it's time to adopt a strategy designed to build CONNECTIONS
No more feeling overwhelmed by one guru mentor saying “DO THIS” and another saying “DON’T DO THIS” say goodbye to analysis paralysis and learn what REALLY makes your content connect with dream clients online and drive your business forward.
What if I told you that there is a SIMPLE framework you could follow to help make using Instagram to grow your business not only feel FUN but also simple and effective at helping you build a LOYAL AF community of the *right* followers and more paying clients
I knowww…You’re a busy fit pro juggling 1:1 sessions while also aiming to make income online so you aren’t SOLEY trading time for money…and at the end of a 8 client day…you don’t even have the capacity to ‘show up’ on social media…YET…you know that Instagram is a powerful tool to BUILD your brand, take your biz online and make MONAYYY doing it
This is exactly why I created the Fit Pro - focused content strategy waiting for you inside of Instagram Essentials -
Step by step you will master the methodology that has helped me, and countless other fit pros succeed online:
- Refine your personal brand and core values allowing you to attract more of the RIGHT ideal clients
- Create and post content that helps you stand out
- Understand the elements of Instagram and HOW to use them (stories vs hard posts vs reels)
- How to show up and customize the term *consistency* so you can confidently continue to grow your thriving business with EASE
…and it is the KEY to quickly creating effective content like a [fitness] pro, in no time!
Introducing: Instagram Essentials
A 6 week coaching experience where you will go from scrolling mindlessly for ideas, struggling to create clear content consistently knowing exactly what and HOW to share powerful content that *lands* with your ideal clients
You will leave these 6 weeks with newfound momentum and clarity to fall in LOVE (and have fun!) using Instagram to connect deeply with your ideal clients so they sign up for your stuff...with EASE using Instagram to connect deeply with your audience so they sign up for your stuff with EASE😉

Here's what they're sayin' ...





Here is what you'll be getting...
- 3 LIVE trainings (60-90 minutes) Week 1, 3, and 6 (brand story, content strategy and messaging!) ALL TRAININGS ARE RECORDED!
- 3 weeks of pre-recorded trainings in between the 3 LIVE calls. These trainings will be dripped out to you each Monday (so you can watch and go back to them ANYTIME you want!)
- LIFETIME access to all of the trainings so you can always go back to refine and learn!
- Worksheets to accompany the trainings so you are taking action ON THE CALLS and in between the weekly calls
- 100 + Content and Instagram story prompts to help you have endless ideas
- Facebook group 24/7 to network and connect w/ others and get audits, questions, advice on ANYTHING you create for the next 6 weeks!
- LIVE feedback on the calls so you can implement literally as we are learning together in a supportive, non judgemental environment
- CONFIDENCE, CLARITY AND A STEP BY STEP STRATEGY TO CREATE CONTENT THAT BUILDS RELATIONSHIPS AND DOES THE SELLING FOR YOU!
Our 6 week agenda...
****Including a complete WORKBOOK filled with prompts, examples and templates for you to EASILY perfect your messaging and content from IG bio Formulas to "plug and play" content prompts

⭐️ LIVE TRAINING: Week 1: “The Brand Story’ Learn the 3 step system to craft YOUR unique story, making it easy to infuse into your content, and the 'personality' framework to drive your ideal clients INTO your offers
⭐️Week 2: The Social Media Foundation: Nail down your ideal client, use the built in templates to craft a NEW IG bio, master 'market research' to find your ideal clients
⭐️Week 3: The content Strategy: Master the 5 main types of content, how to diversify your feed and create with your ideal client and connection in mind so you’re messaging ‘lands’. Get 40 'plug and play' content prompts to skyrocket your success online
⭐️Week 4: Instagram Stories and Connection: Learn HOW to use IG stories as a powerful tool to connect DAILY to your audience, brainstorm YOUR mindset blocks around going face to camera, and grab 40 IG story prompts to never run out of ideas
⭐️Week 5: Selling with IG reels: How to make them, best practices, different types of reels and how to provide CONTEXT when making reels so they entertain and bring value to your audience. Grab a download of catchy headlines and CTA's that work!
⭐️LIVE TRAINING: Week 6: The Messaging & Anatomy of a caption: Write better captions. Learn the nuts and bolts of structuring a caption so you are providing context and making your words translate into sales
Don't just take it from me...






Hi! I'm Naomi...a former full time, burnt out personal trainer
I left the corporate fitness world in 2017, after 8 years, recognizing that I was so tired (physically and mentally) trading time for money.
With an email list and clients ready to follow me anywhere, I started my own personal training business with the ultimate goal to branch into the online world so I could have more autonomy in my schedule.
From my very first business investment in 2019- I grew my online fitness business to six figures in 2 years using the power of social media to sell epic online offers to support my clients
I finally had the time freedom I desired, slept past 5am, take stress free vacations and slowed down the constant 1:1 hustle
I realized something HUGE that unlocked a passion I knew I was destined to support other Fitness Professsionals with.
I was really good at marketing and selling with CLEAR communication and had been able to use Instagram to support and scale my entire business organically.
Where most other fit pros were struggling with clear messaging online, (and because of that, they’re businesses weren't 'taking off') I discovered a niche of helping other fitness professionals to create incredible online courses and programs, and helping them to craft CLEAR messaging, brand awareness and positioning so they can sell the heck out of their offers!
Over the past 4 years, I've created a mentorship business and methodology that helps my clients position their offers and message into CLARITY for their audiences so they can change lives and make money online
Clear messaging and content is the foundation to sales, relationships and communication. That's where I come in to help YOU, Fit pro feel CONFIDENT and FALL IN LOVE with the process of marketing so you can change lives and make money doing it.
I want to shout from the rooftops that ALL Fit pros can still do what they love, without trading time for money

You got questions? I got the answers!
How long is IG Essentials?
How many trainings and how many are live?
How is the the program delivered to me?
Is there a community to ask questions?
What happens if I can't make a live call?
How do I stay accountable throughout the 6 weeks?
I am BRAND NEW to IG and it scares me! Is this for me?
I've taken an Instagram program before and it was SO overwhelming...what makes this program different?
I'm looking to build an online offer...will IG Essentials help with this?
What if I am not a Fit Pro & want to learn from you?
Can I use IG Essentials to help me promote my in person 1:1 services?
How do I ask a question that isn't here?
Things have changed around here, and now it's your turn to do something about it
So while you're switching up strategies every 3 weeks from a new Guru...my clients will be laser focused connecting with their communities and signing. people. up.
Imagine what your life could be like when you have a content & messaging strategy that WORKS.